COACHING LEAD SYSTEM OVERHAUL SHIPPED · LIVE

Irfaan's coaching:
3x leads,
3-minute response.

Leads from booking calendars, emails, and social, all unified through a single AI-powered capture and qualification engine. 25+ hours of manual work reclaimed every month.

3×
MORE LEADS · SAME AD SPEND
+9pts
CLOSE RATE · 11 → 20%+
+$10k/mo
MONTHLY REVENUE IMPACT
RESPONSE TIME
6–8 hrs < 3 min
MANUAL WORK
25+ hrs/mo 0 hrs
Stack used
Make.com GoHighLevel OpenAI Cal.com Webhooks
The workflow

Every lead, every channel, qualified in under 3 minutes

312 LEADS/MO
SOURCES
Cal.com · Email · Social
Unified ingestion
AI CAPTURE
OpenAI extract
Name · intent · fit
SCORING
Qualify · 0–100
Auto-routed
CRM
GoHighLevel
Tagged · staged
NURTURE
Personalized seq.
Until booked
The journey

From multi-channel chaos to one system.

01 Challenge

Leads everywhere, structure nowhere

Irfaan's coaching business pulled leads from booking calendars, email opt-ins, Instagram DMs, and referral forms, with no unified system. Response times averaged 6 to 8 hours. Qualified and unqualified prospects sat in the same inbox. Manual follow-up consumed 25+ hours per month, and the close rate had stalled at 11%.

02 Solution

Make.com as the central nervous system

We built a Make.com automation that ingests every lead source through webhooks, runs OpenAI extraction to capture name, intent, and fit signals, scores each prospect 0 to 100, and writes the result into GoHighLevel with tags and stage. Personalized nurture sequences fire automatically until a Cal.com slot is booked. The whole system runs 24/7, no human in the loop.

03 Results

3x leads, same ad spend

Lead volume tripled with no additional ad budget, every prospect that hit the system got a response in under 3 minutes. Close rate climbed from 11% to 20%+ because Irfaan now spends his time only on qualified, nurtured prospects. Monthly revenue impact landed around $10,000 and 25+ hours per month of admin work disappeared.

Timeline
WEEK 1
Audit of existing lead flows
Inventoried every channel, mapped where leads were dropped, defined ICP scoring criteria.
WEEKS 2 – 3
Make.com pipeline + AI qualifier
Built webhooks for every source, OpenAI extraction prompt, scoring logic, GHL sync.
WEEK 3
Sequence library + launch
5 nurture sequences per ICP segment, A/B variants, full go-live with monitoring.
MONTH 1 → 3
Tuning + revenue impact
Prompt refinement, sequence A/B testing. Close rate hit 20%+, revenue impact compounded.
"Response time went from 6 to 8 hours to under 3 minutes. Leads tripled. Close rate jumped from 11% to 20%+. Abdel delivers real results."
I
Irfaan
Founder · Coaching with Irfaan
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